Team Member

Dr Abiodun Fagbohun holds a PhD in Political Communication from the University of Ibadan. He's also a Chartered Advertising and Marketing Practitioner with over 29 years' post-graduation experience. He has worked at First Media Consultancy Limited, Scanad (Ogilvy Africa) Media and in the Nigeria office of Universal McCann Worldwide, a subsidiary of McCann Erickson Worldwide Group with offices in 154 countries

His major responsibility included delivering advertising messages to the target audience of key accounts in the market the most cost efficient and effective manner.

Working on major multinational accounts – notably: Coca-Cola, UBA, Cadbury, Unilever, Sony, Western Union and Nigeria Breweries, among others – has exposed him to global best practice in marketing communication.

He has vast hands-on experience in consumer insight tracking for advertising and marketing as well as media planning and buying in sophisticated and less sophisticated media environments. He has also been involved in developing a Pan-African data base for media planning in Africa and developing a tool for assessing efficiency of the Outdoor medium in Africa.